LIVE WEBCAST

For those of you around the world that can’t be here in person, we’d love for you to join the keynotes via webcast from 1:30 – 3:00PM PST on Wednesday 7/23. Mark Zuckerberg and Ben Ling will be speaking, and there is plenty of room for everyone.

If you can’t tune in then, we’ll be uploading the video to developers.facebook.com afterwards.

Webcast Link: http://www.visualwebcaster.com/Facebook/

Location:

The Concourse at the San Francisco Design Center

635 8th Street, San Francisco, CA 94301

Agenda:

12:00 - 1:30 pm: Doors Open

Registration & Exhibitor Area Open

1:30 - 3:00 pm: Keynote, Mark Zuckerberg

3:30 - 4:15 pm: Breakouts Round 1

User Experience: Introducing the New Facebook Profile & More

Technical: Building to Facebook Scale

Business: Building a Business on Facebook

4:30 - 5:15 pm: Breakouts Round 2

User Experience: Integrating Facebook Connect into your Website

Technical: Advanced App Building

Business: Marketing your App on Facebook

Workshop: App Building 101

5:15 - 6:00 pm: Break

6:00 - 6:45 pm: Breakouts Round 3

User Experience: Building Great Applications on Facebook

Technical: Feed & Social Distribution

Business: Entreprenuership on Facebook Platform

7:00 - 7:45 pm: Breakouts Round 4

User Experience: Design & User Experience at Facebook

Technical: Made for Mobile

Business: fbFund - A look inside - Seeding Opportunity on Facebook

Workshop: Taking your Platform Application Global

8:00 - 12:00 am: After 8 Celebration

The f8 '08 sessions cover three different tracks with four sessions per track.

Track 1: User Experience

Introducing the New Facebook Profile & More
Ruchi Sanghvi / Josh Elman
In this session, you will learn everything you need to know about the new Facebook profile, Feeds and other changes to Facebook Platform, including new authorization and user permissions. Learn how to successfully modify your applications to take advantage of the new integration points.

Integrating Facebook Connect into your Website
Dave Morin / Mike Vernal
Since 2006, Facebook Platform APIs have supported integration into your website to make your site social. In this session, we will walk through the new features that will be available with Facebook Connect. Learn how Facebook Connect can help you socialize and streamline your website using trusted authentication, real identity, friends access, and dynamic privacy.

Building Great Applications on Facebook
Sandra Liu Huang (Moderator) / Hadi Partovi, President & Co-Founder, iLike / Joe Green, President & Co-Founder, Causes / Sebastien de Halleux, Chief Operating Officer and Co-Founder, Playfish / Ashley Randall, Senior Product Manager, TripAdvisor
Over 24,000 applications have been launched on Facebook Platform in the last year. In this session, we'll discuss guiding principles and best practices for designing great social applications that stand out. Hear from other developers on what they’ve learned and done to create compelling user experiences.

Design and User Experience at Facebook
Julie Zhuo / Aaron Sittig
At Facebook, we are constantly working to make Facebook easier and more efficient for more than 80 million active users. Hear directly from the Facebook Design team on how we think about design and user experience at Facebook and how you can apply this to your applications for a seamless integration. The team will cover how Facebook designed its earliest applications such as Photos and Events.

Track 2: Technical

Advanced App Building
David Braginsky / Serkan Piantino
It's easy to build a simple Facebook app in a couple hours, but successful developers spend a lot of time understanding the ins and out of Platform. In this talk, engineers behind Facebook Platform will reveal the inside tricks for putting together a responsive, robust application. Fast track your application by learning the caching features of FBML, advanced features of FBJS, smart uses of the API, and more.

Feed and Social Distribution
Charlie Cheever / Sasha Rush
One of the most powerful features of designing for Facebook Platform are the social distribution channels. With the new Facebook profile, learn how to design great Feed stories that take advantage of Feed templates and new story sizes. We'll walk through examples of useful requests and notifications – and not-so-useful ones too.

Building to Facebook Scale
Jerry Cain / Ari Steinberg / Tom Whitnah
Learn how Facebook scales some of our key services to handle hundreds of millions of requests per day. We'll talk about our News Feed system and how it fits into the rest of our site's architecture through tools like Thrift and Scribe.

Made for Mobile
Joe Hewitt / Jed Stremel
Mobile devices are opening up and creating new opportunities to build Facebook applications that extend beyond the Web. We’ll talk about methods for mobile development and engage in a Q&A on how to get started.

Track 3: Business

Building a Business on Facebook / Metrics & Analytics
Tim Kendall (Moderator) / Jeremy Norberg, founder, All Widgets / Shervin Pishevar, CEO & co-founder, Social Gaming Network / Tim O'Shaughnessy, CEO & co-founder, LivingSocial / Joe Greenstein, CEO, Flixster
In this session you will learn everything about how to build a business on Facebook Platform and measure your success. Hear first-hand from developers who are doing it and learn more about the vision behind creating businesses on Facebook Platform from Facebook Director of Monetization, Tim Kendall. Developers will explain the different approaches they've taken to building business models, such as advertising, e-commerce and consulting. A Facebook Platform engineer will join to provide a deeper look at the metrics available on Platform for measuring user and business growth.

Marketing your Application on Facebook
Kent Schoen / Dave McClure, entrepreneur and startup adviser / Jia Shen, CTO and founder, RockYou
You've developed an application. Now what? This session will cover end-to-end marketing and distribution of your application on Facebook, from leveraging deep understanding of metrics and analytics to optimize your user experience to leveraging Facebook marketing tools. We'll guide you through the tools that will help you optimize your distribution and share some best practices to increase the virality of your application.

Entrepreneurship on Facebook Platform
Matt Cohler (Moderator)/ Mike Cassidy, Entrepreneur, Founder of XFire / Bing Gordon, Partner, Kleiner Perkins / Mark Pincus, Founder & CEO, Zynga
The tools for success as an entrepreneur have never been more accessible than with Facebook Platform. Learning how to raise funding, build a team, and achieve success as an entrepreneur is an important part of building a business on Facebook Platform. In this session you'll hear from industry luminaries in venture capital and seasoned, multi-company entrepreneurs that will reveal the secrets of their success on Facebook Platform.

fbFund: A Look Inside -- Seeding Opportunity on Facebook Platform
Cat Lee / fbFund Recipients
Learn about the inner workings of fbFund and see what the grant winners are developing. FbFund representatives will share insight into the selection criteria, goals and the lessons learned in building an all-new fund for Facebook Platform. Learn more about the fbFund Developer Competition where your application can earn up to $250,000.

Workshops: Located in the Hackathon Area

App Building 101
Joel Seligstein / Luke Shepard
This workshop will be a step-by-step guide to build a high quality Facebook application quickly and easily. Learn how to configure your app, make your first API call, and use FBML for clean design. Also covers the right way to take advantage of the new profile, News Feed distribution, and Facebook Connect.

Taking your Platform Application Global
Steve Grimm / Chad Little / James Leszczenski
In 2007, Facebook launched it’s Translation technology that has enabled the Facebook community to translate the site into 17 languages and more coming. Today, more than 60% of Facebook users are outside of the US. In this session, we’ll show you the technical requirements and best practices for leveraging Facebook’s Translation technology to translate your application and offer it to millions of people around the world.

We are sold out!

As you may or may not know, f8 '08 has officially sold out. Due to a high demand for tickets we released 100 additional tickets and those have sold out as well. We are incredibly excited for the conference and we are looking forward to seeing you all there!

Welcome to f8

Please join us at f8 '08 for an awesome day of learning, hacking, collaboration and diversion. The Platform team is working hard to put together eight hours of rich content for you this year, and we are incredibly excited about the community coming together.

• Price
  • $150 before July 7
  • $250 on or after July 7
  • $50 for students